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Enterprising professional with experience in storytelling, public relations, strategic leadership, client relationships, brand strategy, marketing, excessive organization, and human connections.

Deloitte

Global Audit & Assurance Brand, Communications, and Marketing team

2019 - 

  • Strategically managed and coordinated with three different teams for the build and global roll-out (113 hard assets, new internal and external website builds, 23+ communications) for phase 2 of the Deloitte Global brand refresh. Beyond the Expected launched in October 2021 as the new messaging and visual identity of Deloitte’s Audit & Assurance business.

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  • Created a space within the team to become the ad-hoc special projects manager. By utilizing project management skills and tools, became the go-to person to onboard to certain projects to assist with planning, organizing, and directing the completion of said projects while simultaneously ensuring these projects are on time, on budget, and within scope

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  • In the digital communications space, gathered priorities, goals and information around key projects for stakeholders in other business areas. Relationship building continued with said stakeholders by advising, consulting, and spearheading key projects.

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  • Craft robust operating procedures to solve multiple repeatable processes within the team.

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  • Help establish the Global Audit and Assurance Brand, Communications, and Marketing team as a center of excellence, curating leading practices for Audit and Assurance professionals and other communications teams.

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  • Revitalize the Audit and Assurance intranet hub to provide a proactive, strategic center that serves as the lead communications vehicle for stakeholders and Audit and Assurance professionals.

Research now + SSI

Account Manager - Consulting & Investment team

 

2017- 2019

  • Develop strong relationships exclusively with private equity groups, consulting firms, and hedge fund groups.

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  • Serve as the lynchpin between clients and company while leading internal and external, client-facing resources.

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  • Drive impactful outcomes as a key collaborator with internal client service teams to create out-of-the-box solutions to satisfy client needs and fulfill project requirements.

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  • Consultant to the consultants; advise clients to help develop strategic plans to reach end objectives. 

mvpindex

Production Manager

 

2016-2017

  • Devised social media strategies and actionable insights primarily in the following industries: sports (leagues, teams, athletes, sponsors), fashion, consumer products, and media. Big data analysis strategies developed from utilizing MVPindex’s in-depth analytics and valuation algorithms

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  • Created out-of-the-box presentations with pursuable insights for MVPindex clients, including data analysis, design, activation recommendations, and consulting (benchmarks, best practices, playbooks, and competitive analysis)

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  • Worked directly alongside clients to help grow and propel their social media footprint and bring value to their brands

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  • Primary accounts: NASCAR, ABInBev, MillerCoors, Philipp Plein, Monster Energy, Verizon Indycar Series, Richard Petty Motorsports, Chip Ganassi Racing, Hendrick Motorsports, Team Penske, Joe Gibbs Racing

Pike corporation

Director of Communications (Interim)

 

2015-2016

  • Led team, working directly with Chief Administrative Officer and CEO to direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral, and trade show marketing

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  • Led conceptual design and collaborated with team to create new web portal to transform previously archaic intranet into a dynamic website

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  • Produced press kit demonstrating key marketing analytics and services for use in sales presentations and executive meetings

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  • Created concept and copy for marketing brochure, marketing ads, and sales collateral for diverse clients and projects

Communication Content Intern

 

Whistle Sports

2015

  • Pre-planned and helped lead eight new original series, from campaign inception to post-production and airing

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  • Served as internal conduit across multiple departments: business development, content, creative, marketing,

  • social media, production, legal, and ad sales

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  • Created and managed the internal clearance process for over one hundred pieces of content for the Nickelodeon’s Top Ten Trick Shot Show including curating assets, authorizing clearance, and managing partner communication

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  • Devised consistent content across Whistle Sports Facebook, Twitter, Instagram, YouTube, and Snapchat accounts,

        including the monthly Whistle Worthy Trick Shot user-                   generated compilation video

Three Wishes 

Freestyles

2011-Present

Owner/Founder

 

  • Founded a dressage freestyle business serving clients throughout the United States and abroad

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  • Manage and provide support to over 100 horse and rider combinations throughout the year and across different competition seasons

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  • Develop award-winning freestyles by creatively matching music, movements, and rider ability to obtain the highest scores

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  • Clients have won numerous regional, national, and international championships in addition to competing in Nation’s Cups and Para dressage international competitions

Abernathy MacGregor
 

IR/PR Intern

2014

 

  • Supported day-to-day administrative tasks for five C-suite members

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  • Conducted deep dive critical analyses, including SWOT, in preparation for IR/PR consulting with clients

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  • Helped clients create and build their branding strategies through orchestrated interactions with investors  

U.S. Equestrian Federation for 2012 Olympics

Intern

2012

 

  • Assisted with organization, preparation, and seamless running of the Olympic and Paralympic Trials and

  • subsequent training camp leading up to the Olympic and Paralympic games

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  • Developed and led the internal process to prepare, support, and manage the shipment of Olympic participants from three different bases in the United States(including horses, riders, support crew, grooms, and all subsequent equipment)

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  • Liaised with media outlets, public relations, and the Olympic Committee to create press releases, media

  • days, and packets

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  • Created official U.S.A. equestrian team badges for riders, owners, and support staff

Note Worthy: Fine Stationary & Gifts

Part Time Sales Assistant

2011-2013

 

  • Worked for invitations and gifts store working with 100+ vendors, planned weddings and other special events.

  • Collaborated with brides to create wedding save the dates, invitations, thank you cards, correspondence cards, and programs.

  • Creatively staged windows and store displays and organized open houses.

  • Helped customers personalize and create party invitations and gifts for all occasions. 

 

United Way of Winston-Salem

Communication Intern

 

  • Projects complete included assistance with a new series of advertising, creating the end of the year banquet video, and assistance with the year end celebration.

 

2010

 

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